Licensing with intent

WHERE
BRANDS
MEET
CULTURE.

Female-owned sports agency with 20+ years' experience building licensed merchandise programs for the world's most iconic sports and entertainment brands.

Work With Us Our Services →

U.S. Women's National Team x Samii Ryan collaboration

U.S. WOMEN'S NATIONAL TEAM × SAMII RYAN 2023 COLLABORATION

Priority Attention · Female-Owned · Sports & Entertainment ·

What We Do

WE BRING
BRANDS TO LIFE.

We partner with sports and sport-adjacent brands to unlock the full commercial potential of licensing — turning merchandise into a powerful marketing tool that drives revenue and deepens fan connection.

Whether you’re launching your first licensing program or expanding an existing one, we bring the strategy, relationships, and hands-on execution to make it happen.

Merchandise Strategy

Create a merchandise roadmap while evaluating gaps within the product offering and benchmarking peers and market trends.

Licensing & Partnerships

Build meaningful licensor/licensee relationships with product that appeals to the core target audience.

Collaborations

Build buzz via limited edition product drops. Align with brands that offer exposure to a similar yet incremental audience.

Licensee Management

Onboard and manage licensees, drive marketing moments through product, and optimize revenue across categories.

Results That Speak

REBEL LICENSING
IMPACT.

+260%

E-Commerce Sales Growth
For The Zamboni Company

30 min

2023 U.S. Soccer
Collaboration Sell-Out

20+

Years Experience Across Sports,
Entertainment & Consumer Products

“We sit at the intersection of brand, culture, and commerce — unlocking the full value of licensed merchandise.”

Rachel Leber, CEO & Founder

“

Working with Rebel Licensing has been a terrific experience for our organization. The team is attentive and thoughtful in their approach, always taking the time to understand our goals and challenges. Their strategic mindset—paired with their forward-thinking perspective—has been invaluable as we continue to grow and elevate our licensing business.

Eric Krasnoo

Executive Director · Coast Guard Academy Athletic Corporation

Empower Women

Advocating for female equality within the sports and licensing industry, ensuring brands receive equal opportunities.

Think Outside The Box

We challenge conventional approaches and find creative solutions that others miss.

Results

Get it done. We deliver measurable outcomes and hold ourselves accountable to your success.

Challenge The Norm

We push boundaries, question assumptions, and bring bold ideas to every partnership.

Who We Are

ABOUT REBEL
LICENSING.

The name Rebel Licensing isn’t accidental. It reflects who we are and how we work — challenging industry norms to build licensing programs that are bold, intentional, and built to last. Our rising phoenix embodies that same spirit: an upward force that helps clients grow revenue, elevate their brand story, and reach audiences they haven’t yet imagined.

Founded in 2020, we are a female-owned sports licensing agency with deep experience across sports, entertainment, and non-profit sectors. Female empowerment isn’t just a value we list — it’s woven into every deal we negotiate. We fight to ensure female and male sport brands receive comparable programs, equal access to the best licensees, and the same opportunities to connect with fans through meaningful merchandise.

We work with brands at every stage — from building a first licensing strategy to scaling an existing program into new categories and markets. Small team. All senior talent. Every client gets priority attention.